Letterbox distribution is therefore a primary source of marketing for smart restaurants, especially pizza, Thai or Chinese takeaways. * FACT: When applied to items under or around $100, research shows that people are more inclined to make impulse decisions based upon the quickest and easiest option. That flyer/brochure’s ultimate goal is to promote your brand and business to local (or national) residents so they can remember you when they need it. It is designed to draw attention to the reader and provide additional information to encourage them to visit your website. The letterbox distribution usually consists of a brochure, pamphlet, or handout. Letterbox distribution refers to the direct delivery of printed media to customers’ letterboxes. These flyers are part a local business’s marketing campaign in the area. Have you ever looked in your mailbox and seen an advertising flyer for a local business? You may find the menu of a local Chinese restaurant or pizza shop, plumber, electrician, hairdresser or grocery store. It is our mission to create a meaningful marketing campaign. We apply the highest levels of integrity to plan your campaign. nz is committed to providing our clients the highest standards, the smartest strategies, and the most current data to ensure that your message receives the greatest ROI. It is why every business should have it as part of their multi-channel marketing strategy. These elements are essential to ensure that your direct mail piece gets the response you desire, a highly effective letterbox distribution campaign. The only way to earn trust is to make sure your flyer is professionally designed, well-crafted, and uses appropriate colours. You must prove that you are a professional and can be trusted. They expect the bells, whistles, and SMART call-to-action because they don’t want to just give their money away to anyone. People today are more sophisticated than ever. Letterbox distribution, although not complicated, is not as simple as dropping a business card in the box and expecting a flood of enquiries. Your flyer will not reach a resident if there is a “No Advertising Material”, or “No Junk Mail,” sticker on their letterbox. This allows them to feel the material and browse at their own pace. The intimacy of being able place advertising material literally in someone’s hand by having it delivered directly to their mailbox is perhaps the most effective way to communicate with them in this fast-paced, spam-resistant world today. Fortunately for current and future clients of PrintSaver, we are NZ’s leading agency in this area with over 15 years’ worth of real data, innovation, and passion that is unmatched. This means that the majority of New Zealand letterboxes will be open for opportunity, especially during and post covid with a boom of online shopping. Your “Inbox” has become a “Letterbox”, with hundreds of unopened emails, notifications and surveys flooding it every day. Today, the humble letterbox is relatively empty, despite once being stuffed with up to 30 different brochures, flyers, cards and catalogues. What channel is that you ask? Letterbox Distribution They overlook an effective option that was only a decade ago comparatively the best and cheapest. Today, most businesses operate solely through digital, social and video advertising strategies.
0 Comments
Leave a Reply. |